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DirecTV Premium Video on Demand: $30 Rentals 8 Weeks After Theatrical Release

It’s been rumored for a while, and Variety reports that Warner, Universal and Fox are rolling out premium video on demand. You’ll be able to rent new releases for $30 about 8 weeks after the theatrical release.

Home Premiere movies are new movie releases available exclusively on DIRECTV CINEMA™ months before they’re available on Netflix®, and even before they’re available on DVD or Blu-ray™.
A Home Premiere movie costs $29.99. With Home Premiere movies, you have the convenience of being able to enjoy the latest releases in the comfort of your living room. You also have the freedom to watch them as many times as you would like within a 48-hour rental period. Hence, they cost more than a typical DIRECTV CINEMA™ movie.
All Home Premiere movies are in 1080p HD.
To view Home Premiere movies, you must have an HD DVR receiver, and your HDTV must be connected to the receiver with an HDMI cable.
To order a Home Premiere title, go to Channel 1100 on your TV and select the Home Premiere category to see a list of available titles.
If the title you want to watch has a green check mark next to it, it’s ready to watch instantly. Just select it to start watching.
If it does not have a green check mark, you can add it to your queue and it will be ready to watch as soon as it is available. You will not be charged until you begin watching.This is great for people that love movies but dislike the increasingly expensive theater experience.

Would you be interested in premium video on demand? Is it a threat to Netflix?

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